Hero Xtreme has gifted bikes to all 13 contestants of COLORS’ ‘Khatron Ke Khiladi’ and the show’s host Rohit Shetty. The association celebrates the contestants’ courage and their performance while taking on challenging stunts in the show.
According to a Hero MotoCorp press release,the latest season of ‘Khatron Ke Khiladi’ is set in Cape Town, South Africa, and is hosted by Rohit Shetty. The show features 13 contestants taking on different stunts and challenges as they push themselves beyond their comfort zones.
The partnership brings together Hero Xtreme’s focus on performance and fearlessness with the adventurous nature of ‘Khatron Ke Khiladi’. As part of the association, Hero Xtreme has gifted bikes to all 13 contestants and Rohit Shetty.
Aashish Midha, Chief Marketing Officer, Hero MotoCorp, said that Hero Xtreme and ‘Khatron Ke Khiladi’ share the spirit of challenging limits. He said the partnership gives the brand an opportunity to connect with young audiences through a show that focuses on performance and the thrill of pushing boundaries.
Mahesh Shetty, Head Entertainment Sales, TV, JioStar, said the partnership shows how brands can become a natural part of the content experience while connecting with audiences.
‘Khatron Ke Khiladi’ airs every Saturday and Sunday at 9 pm on COLORS and JioHotstar. Maruti Suzuki presents the show, while Hero Xtreme, Thums Up and JK Super Cement are co-powered-by partners.
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