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JioStar’s ‘Bigg Boss’ franchise has onboarded over 95 sponsors for its 2026 season. The franchise spans six editions in Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam on the JioStar Network and JioHotstar.
According to a JioStar press release from Mumbai today,the six editions will be hosted by Salman Khan in Hindi, Sourav Ganguly in Bangla, Vijay Sethupathi in Tamil, Nagarjuna in Telugu, Kiccha Sudeep in Kannada and Mohanlal in Malayalam. For the first time in the history of ‘Bigg Boss’, all six editions will come together across India during the festive season.
Major brands including HUL, Britannia, Asian Paints, Maruti Suzuki India, Godrej Consumer Products, Hero MotoCorp and Mondelez are among the sponsors. Other brands such as Ai+ Nova Smartphone, Star Health Insurance, Danube Properties, Haier and Opella Healthcare are also associated with the franchise.
JioStar said over 50 percent of advertiser participation in the southern markets comes from new advertisers, while approximately 30 percent of spending is driven by local advertisers. In the Hindi market, 70 percent of advertisers are first-time ‘Bigg Boss’ associations.
‘Bigg Boss’ Bangla launched on August 30, while ‘Bigg Boss’ Hindi Season 20 and the four South Indian editions are set to premiere on September 6. The franchise is owned and produced by Banijay Asia and EndemolShine India.
