JioStar’s ‘Bigg Boss’ franchise gets over 95 sponsors

JioStar’s ‘Bigg Boss’ franchise has onboarded over 95 sponsors for its 2026 season. The franchise spans six editions in Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam on the JioStar Network and JioHotstar.

According to a JioStar press release from Mumbai today,the six editions will be hosted by Salman Khan in Hindi, Sourav Ganguly in Bangla, Vijay Sethupathi in Tamil, Nagarjuna in Telugu, Kiccha Sudeep in Kannada and Mohanlal in Malayalam. For the first time in the history of ‘Bigg Boss’, all six editions will come together across India during the festive season.

Major brands including HUL, Britannia, Asian Paints, Maruti Suzuki India, Godrej Consumer Products, Hero MotoCorp and Mondelez are among the sponsors. Other brands such as Ai+ Nova Smartphone, Star Health Insurance, Danube Properties, Haier and Opella Healthcare are also associated with the franchise.

JioStar said over 50 percent of advertiser participation in the southern markets comes from new advertisers, while approximately 30 percent of spending is driven by local advertisers. In the Hindi market, 70 percent of advertisers are first-time ‘Bigg Boss’ associations.

‘Bigg Boss’ Bangla launched on August 30, while ‘Bigg Boss’ Hindi Season 20 and the four South Indian editions are set to premiere on September 6. The franchise is owned and produced by Banijay Asia and EndemolShine India.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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JioStar’s ‘Bigg Boss’ franchise gets over 95 sponsors

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