JioStar campaign brings four S. Indian ‘Bigg Boss’ hosts together

JioStar has released a new promo bringing together four popular stars associated with the ‘Bigg Boss’ franchise — Vijay Sethupathi, Nagarjuna, Kichcha Sudeepa and Mohanlal.

According to a JioStar press release, the four actors host the Tamil, Telugu, Kannada and Malayalam versions of ‘Bigg Boss’. The new promo brings them together in one video for the first time and celebrates the different cultures and food of South India.

The promo shows the four stars having a fun conversation and getting involved in a light-hearted mix-up over food from their respective states.

The video aims to create excitement among fans ahead of the new seasons.
‘Bigg Boss’ Tamil, Telugu, Kannada and Malayalam are set to premiere together on September 6. The shows will air on the respective language JioStar television channels and stream on JioHotstar.

The new promo is part of JioStar’s campaign to promote the four regional editions and bring their audiences together.

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RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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JioStar campaign brings four S. Indian ‘Bigg Boss’ hosts together

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