BULLET Microdrama, backed by ZEE Entertainment Enterprises, has partnered with JK Super Cement to launch ‘Tera Ghar Mera Ghar’, a 53-episode vertical microdrama series. The project is being positioned as a first-of-its-kind initiative for the Indian cement and building materials category.

According to a BULLET Microdrama press release today, the series premiered on August 21 and is designed for mobile-first viewing. It follows Aman and Asha, a young couple who are preparing to welcome their first child while trying to build their own home.

Set in Kanpur, the series stars Keshav Sadhna, Yogita Bihani and Sumit Arora. Across 53 short episodes, it explores financial pressures, construction challenges, family relationships and the couple’s aspirations during their home-building journey.

The partnership brings JK Super Cement into the microdrama format, with the brand naturally connected to the story of building a home. BULLET Microdrama said the project shows how brands can become part of relatable stories rather than relying only on traditional advertising.

Azim Lalani, Co-Founder and Chief Business Officer of BULLET Microdrama, said the collaboration highlights the potential of microdramas to bring brands and engaging stories together. Pushp Raj Singh, Group President Sales & Marketing, JK Cement, said the series focuses on the emotional side of building a home.

Created with JUJU Films, ‘Tera Ghar Mera Ghar’ is available on the Bullet Micro Drama App and ZEE5 Mobile App, along with ShareChat, Moj, and JK Cement India’s Facebook and YouTube pages