Bollywood actress Taapsee Pannu’s deep-rooted patriarchy film ‘Thappad’ has made it to the Cannes Lions winners’ list as it bagged the silver medal for ‘The World’s Most Reported Trailer’ on day three of the event.

Filmmaker Anubhav Sinha took to his Instagram handle and shared the news by posting a short video of the results released digitally on Wednesday.

In the caption, he wrote, “THAPPAD wins Cannes Lions SILVER for its ‘Most reported trailer campaign’. What a birthday gift Team. @triggerhappyentertainment #AmitChandraa ZINDABAD!!!”

The promotional campaign featured on YouTube and other official social media sites of the film included the scene from the movie wherein the male lead (Prevail Gulati) slaps his wife (Taapsee Pannu) during a party, in front of the guests.

It was campaigned by Dentsu Webchutney and produced by Trigger happy Entertainment Pvt Ltd.

It was the part of the film’s second trailer which aimed to spread awareness about domestic violence, on which the whole plot of the story was based.

According to ANI, the trailer was reported over 400,000 times and was taken by YouTube within 26 hours.

On a released note, India got 21 shortlists on day three of the festival, closing its shortlist count at 77 for the year.

The blockbuster movie, ‘Thappad’ for which Taapsee Pannu received numerous awards including the ‘Best Actor (female) accolade was both a critical and commercial success.

The film was helmed by Anubhav Sinha, featured Taapsee as the protagonist who refused to tolerate domestic violence in the name of love and relationships.