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The Indian Olympic Association roped in the JSW Group as a sponsor for the country’s Tokyo Olympics contingent.
According to PTI, the agreement with the JSW Group, which also owns the Indian Super League side Bengaluru FC, has pledged a sponsoring amount of Rs.1 crore (Rs. 10 million) to the IOA.
IOA President Narinder Batra and General Secretary Rajeev Mehta said in a joint statement, “We are happy to inform you about one more sponsorship offer which is confirmed with JSW Group for the Tokyo 2020 Olympic Games since our last update to you on 17th June.”
Parth Jindal, CEO of JSW said, “JSW has confirmed the sponsorship of Rs 1 crore to IOA.”
On Thursday, the IOA had roped in the mobile gaming platform, MPL Sports Foundation as the principal sponsor of the country’s contingent for the Tokyo Olympics and next year’s Birmingham Commonwealth Games.
The association with MPL is for one-and-a-half years and will end on December 31 next year and will cost the company Rs.8 crore (Rs. 80 million).
The IOA also agreed with dairy giant, Amul, to be a sponsor for the Tokyo Games to be held from July 23 to August 8.
IOA inked the deal after releasing the Chinese sportswear brand Li Ning as the Indian team’s official kit sponsor for the Tokyo Olympics, stating that the country’s athletes will wear unbranded apparel during the Games.
