VETO strengthens regional footprint with 28 new live channels

Subscription free OTT platform VETO has expanded its live TV service by adding 28 new channels, taking its total live channel count to over 55.

The new additions are available in 12 Indian languages, including Hindi, Punjabi, Gujarati, Marathi, Tamil, Telugu, Kannada, Malayalam, Odia, Bangla, Bhojpuri and Haryanvi.The newly added channels span news, movies, music, entertainment, kids, infotainment and devotional genres, further strengthening the platform’s regional content library.

According to a VETO press release, the latest additions include YRF Music, five channels from Epic Network, and 19 regional channels. Some of the new regional news channels are Kolkata TV, R Plus, Gujarat First, Sandesh News, Sakshi TV, Mahaa News, ABN Andhrajyothi and News Tamil. Entertainment channels such as NRK TV, Punjabi Hits, Tabbar Hits and Mahaa Maxx have also been added.

According to the company, these additions strengthen its news content in South and East India while expanding entertainment and music options in North and West India. The company said the expansion is aimed at offering more regional language content, especially for viewers outside metro cities.

VETO already streams popular channels such as India TV, NDTV India, NDTV Marathi, Manorama News, B4U Movies, B4U Music, Sanskar, Total Bhakti, Shubh, Satsang and the 9XM music network.

Apart from live TV, VETO also offers more than 500 hours of children’s content, including animated shows, mythology-based stories and original series. Users can also watch cricket analysis by former cricketers R. Ashwin, Wasim Jaffer and S. Badrinath, along with podcasts, documentaries, interviews, AI-based storytelling, lifestyle shows, devotional content, astrology updates, wellness programmes and motorsports coverage.

Speaking on the expansion, Ritu Dhawan, Managing Director of VETO, said the addition of 28 new live channels further strengthens the platform’s presence in South and East India and supports its goal of providing content for viewers of all age groups in their preferred language.

VETO is available without a mandatory subscription or login and continues to expand its regional and on-demand content for connected TV users across India.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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VETO strengthens regional footprint with 28 new live channels

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