NDTV Profit has launched ‘Crypto Minutes’, a dedicated segment aimed at helping Indian audiences better understand cryptocurrencies and digital assets. Created in partnership with CoinSwitch, one of India’s leading crypto investing and trading platforms, the initiative seeks to improve awareness and financial literacy around the rapidly evolving digital asset ecosystem.

According to an NDTV press release, Crypto Minutes was launched on June 22 and will air every Monday to Friday at 10.30 am and 3.30 pm on NDTV Profit. The segment is designed to provide viewers with reliable information, expert perspectives, and easy-to-understand explanations on topics related to crypto investing and digital assets.

As cryptocurrencies continue to become a larger part of the global financial conversation, the need for credible and accessible information has grown significantly. Through ‘Crypto Minutes’, NDTV Profit aims to address this gap by separating facts from misconceptions and offering balanced insights into a sector that is often viewed as complex and difficult to understand.

The programme will feature expert-led discussions, market analysis, and educational content tailored for both new and experienced investors. Viewers can expect coverage of a wide range of topics, including the basics of crypto investing, emerging market trends, developments within the digital asset industry, regulatory discussions, and principles of risk management.

Commenting on the launch, Mandeep Singh, Chief Revenue Officer at NDTV, said that understanding the forces shaping business, markets, and the economy has always been central to NDTV Profit’s mission. He noted that digital assets have become an important part of the broader financial landscape, making it essential to provide viewers with clarity and context. According to Singh, the collaboration with CoinSwitch combines trusted business journalism with domain expertise, helping audiences make more informed sense of an emerging asset class.

Ashish Singhal, Co-founder and CEO of CoinSwitch, highlighted that while crypto adoption in India continues to mature, investor awareness and education remain critical. He said the partnership with NDTV Profit aims to simplify complex concepts, address common misconceptions, and deliver credible information that can help investors navigate the asset class more responsibly. Singhal added that as digital assets become increasingly relevant globally, strengthening financial literacy around crypto is more important than ever.

The segment is expected to serve as an educational platform for viewers looking to understand the opportunities and risks associated with digital assets. While new investors can gain a clearer understanding of the fundamentals, experienced market participants will be able to access informed perspectives on industry developments and market movements.

With the launch of ‘Crypto Minutes’, NDTV Profit is creating a dedicated space for discussions around one of the most talked-about areas of modern finance. By focusing on clarity, education, and responsible conversations, the segment aims to help viewers move beyond speculation and gain a more informed understanding of the crypto ecosystem.