Indian free-to-air channel music channel 9XM has launched a new ‘9XM KA YUM’ which shows the visual treat of super tasty Khaana with superhit Gaana! Starting March 14, ‘9XM KA YUM’ will be aired on 9XM at 5 pm, on 9X Jalwa at 7 pm and 9X Tashan at 8 pm.

The show will feature some of India’s most popular food vloggers namely Harry Uppal, Chicken Leg Piece, Official Sahi hai, Bhooka Saand, Sadi Gaddi and many more. These vloggers will take you through an Indian street food journey exploring the cultural diversity of tastes and flavours. The Show also offers insights on what it takes to be a successful content creator.

Commenting on the show, Amar Tidke, Chief Programming Officer, 9X Media Pvt Ltd. said, “Food and music are both happy spots for everyone. People bond over them as food and music are loved by family and friends. With ‘9XM KA YUM’ we want to showcase the awesome work that’s being done by content creators from India and bring their amazing food stories to a larger audience.

“These creators are extremely popular amongst the youth and have a massive fan-following across the country. The ingredients of super-hit songs with bite-sized stories should work together for making a truly yummy dish,” Tidke said.