YouTube, a division of Alphabet Inc., has appointed Samya Deb as head of brand creative studio for the APAC region.

Deb shared the news on his LinkedIn page and wrote: “Looks like the trial subscription to my early-retirement plan has come to an end. I have recently joined YouTube as Head of Brand Creative Studio, APAC. The mandate is to create an unprecedented stream of culture-defining brand work to celebrate the most diverse creative community on the planet.”

Deb is the former Regional Creative Director, APAC, and also the co-Founder of Northeast Edit.

Previously, over the course of his over six years at Airbnb, he held positions like Creative Consultant, Regional Creative Director, APAC, and Head of Design, APAC.

Deb has previously worked with Bates CHI & Partners, Matrix, DY Works, Cowan, and Superunion.