Madras HC halts release of ‘Akhanda 2’ in major relief for Eros International 
Kevin Vaz highlights India’s content surge at Asia TV Forum 2025 
Gaurav Gandhi honored as M&E visionary at CII Summit 2025 
Ministry of Tourism signs MoU with Netflix to showcase India’s destinations globally 
GTPL Hathway unveils ‘GTPL Infinity’, new satellite-based HITS platform 
Prime Video’s Nikhil Madhok calls for homegrown superhero in Indian streaming 
Prime Video drops new posters for ‘Spider-Noir’ series 
ShemarooMe rolls out 10-day ‘Gujju Film Fest’ 
Gracenote unveils new CTV ad platform to enable precise program-level targeting 
TPL signs multi-year streaming deal with JioHotstar to boost digital reach 
In week 6, television advertisers fell by 40 percent.
The previous season of the IPL had 98 advertisers, whereas the current season has only 59 advertisers on TV.
Advertisers in digital, on the other hand, number in the hundreds.
TV viewership remains at its second-lowest level in the last six years, with a TVR of 4.46 in the current season. In 2020, it was 6.4.
The younger demographic prefers to watch IPL on mobile (JioCinema), according to the findings of the Axis My India Consumer Sentiment Index in May.
64 percent of the survey participants in the 18-25 age group preferred watching IPL on mobile.
On TV, 23 percent of the IPL match reach is from the 2-14 age group, while only 15 percent is from 15-21 & 18 percent from the 22-30 age group.
The IPL viewership of connected TV is 55+ million, whereas on HD TV it remains at 29.8 million (without outdoor).
