Fever FM has revamped its entire weekend show lineup. Starting June 11 Fever FM plans to launch digital-first shows every weekend in a phased manner. This will be coupled with brand new original song launches and a countdown show.
‘Naaye shows and Entertainment Bharpoor’ is the promise Fever FM is bringing to you both on-air and digitally. The new lineup will include digital-first shows on Auto, Tech, and Real Estate, shows dedicated to Folk & Indie Music, and a weekly countdown show as well.
Of the 9 shows The Auto show called ‘Tez Tarrar’ was launched on June 11 on both digital & radio. ‘Tez Tarrar’ hosted by RJ Bhavani will feature everything to do with the auto industry – be it reviews, trending questions, myth-busting, or be it a brand-new word from the auto dictionary, you will get everything here – be it two-wheelers, four-wheelers or anything which runs on wheels. Stay tuned for the show every Saturday from 3 pm onwards!
The first EP of ‘Tez Tarrar-The Fever Auto’ Show is already out!
Going ahead the rest of the shows will also be launched in a phased manner – Tech, Real Estate & then Folk Music.
The tech show called ‘Fever Techpanti’ hosted by RJ Ayush promises to deliver all-out entertainment. The show will answer your everyday tech questions and needs in a succinct, fun, and interesting way.
The Real Estate show hosted by RJ Vaibhav and RJ Sona called ‘Prime Location’ will not just talk about the location & properties, it will talk about building a home by giving two perspectives – the technical details as well as the aesthetic one.
The Folk Show ‘Fever Folk Project’ hosted by RJ Peeyush & RJ Nishant talks about the history of folk music in India as well its advent into the modern era and its influences on Indian cinema. The digital-first show promises to delve into folk music in India “Roots se Rooh tak.”
Fever FM is also launching two music-based shows – a revamped ‘Fever Originals’ which is the first original music countdown show initially launched in 2019 and a countdown show ‘Trending Top 20’ which will feature the best weekly trending songs across social media and audio platforms. So sit back and enjoy this whole host of new offerings from the Fever FM Network.
Ajit Dheer, CEO – Of radio and Entertainment, HT Media Ltd, and Next Mediaworks Ltd, said, “We have been working on these shows for the last couple of months and are happy to see the fruits of our labor coming to life. The teams have meticulously planned these shows keeping in mind the consumer target segments, the need-gaps that prevail today, and finally marrying the inputs with the brand tonality to arrive at the final show construct.
“We will be planning an aggressive go-to-market strategy around them starting with roadshows with key clients and agencies and trade partners over the next few weeks,” Dheer said.
Gaurav Sharma, Chief Programming and Digital Strategy Officer, Fever Network, said, “Radio is going through a paradigm shift in the post covid era, and Fever has been constantly evolving as a brand with new and improved content both on terrestrial and digital. However, with the digital clutter, we can aim for better consumer attention through some of these specifically curated programs on the air.
“Having said that, we are leaving no stone unturned to make sure that every show has a digital and podcast leg to it as well along with the terrestrial so that we are reaching our audience through multiple platforms,” Sharma added.