Zee Media, in collaboration with Greenply Industries, has unveiled the highly anticipated second edition of the prestigious ‘Hindustan Ki Shaan Awards’.

This annual celebration aims to honor the invaluable contributions of India’s carpenters and contractors to the interior design industry. Following the success of its inaugural season, the event is set to take place in Mumbai on Saturday, April 27, 2024, showcasing the extraordinary skills and creativity of these artisans in shaping aesthetic and functional living spaces.

‘Hindustan Ki Shaan’ Season 2 has been marked by extensive participation from professionals across India’s wood panel and interior furniture sectors. Entries were evaluated by a distinguished jury panel consisting of industry luminaries such as Shri. Rajesh Mittal and Manoj Tulsian, Chairman & MD, and JMD & CEO of Greenply Industries respectively, Vertica Dvivedi, founder and director of Wade Asia – Surface Reporter, and Rahul Mehta, CEO of the Furniture & Fittings Skill Council. Criteria included design innovation, problem-solving, and the use of environmentally sustainable materials, the channel said in a press release.

Yatnesh Pandey, Chief Marketing Officer of Greenply Industries, emphasized the significance of honoring these craftsmen, citing its role in fostering a sense of community and consumer loyalty. The collaboration with Zee Media aims to amplify the impact, ensuring national recognition for the artisans’ stories and positioning Greenply as a brand committed to uplifting the woodworking and interior design ecosystems.

With Zee News as the exclusive telecast partner and Zee Media as the digital partner, the event will receive extensive coverage across all platforms, ensuring widespread acknowledgment of the craftsmen’s achievements.

Mona Jain, Chief Revenue Officer of Zee Media Corporation Limited, expressed enthusiasm for the collaboration, emphasizing its alignment with the mission to create social and economic value by spotlighting often overlooked sectors of culture.

Anindya Khare, Marketing Head of Zee Media Corporation Limited, echoed this sentiment, expressing pride in the partnership and its role in showcasing the extraordinary talents of India’s carpenters and contractors. Through initiatives like the Hindustan Ki Shaan Awards, the aim is to foster greater recognition and appreciation for the crucial role these professionals play in driving advancement and sustainability within the interior design and construction sectors.

The award ceremony is not only a platform for recognition but also a venue for sharing transformative stories and discussing the ongoing evolution within the sector. It highlights the indispensable role these craftsmen play in beautifying spaces while ensuring functionality and environment