Zee Hindustan has launched a prelude for the marketing campaign with a 3D model installation of 8feet tall mic in prime locations of Delhi, Lucknow, and Indore such as Nehru place market, Indore Airport, and Lucknow.

This is also followed by a brand campaign in Delhi across three metro lines, 300 cabs, and 500 autos.

The channel has also been running a contest ‘Dekho Zee Hindustan, Jeeto Gold’ as an initiative to create brand recognition, and awareness and creates product sampling. The four-week contest will require audiences to answer the question and lucky winners will stand a chance to win gold worth Rs.50,000 from the channel.

Zee Hindustan addresses the need gap for a channel exclusively focused on delivering national issues news in Hindi. The channel offers specially curated programming that caters beyond politics and debates by including shows on crime, lifestyle, and health.