As the nation gears up for Diwali, the Indian stock market prepares for its own celebration ‘Muhurat trading’, a unique blend of faith, optimism, and financial foresight. It’s a moment when emotions run high, screens glitter with energy, and investors both seasoned and new seek prosperity in the markets.

To understand the deeper meaning behind this tradition and its relevance in today’s fast-paced, digital world, Anil Singhvi, Managing Editor of Zee Business, reflects on how Zee Business upholds credibility amid festive excitement, how investor sentiment has evolved, and why Muhurat trading remains a symbol of enduring confidence in India’s growth story.

Ques – Every Muhurat trading hour carries emotional and symbolic value for Indian investors. How does Zee Business balance the sentiment of the occasion with the need for data-driven, rational analysis on this auspicious day?

Every Muhurat trading hour is filled with emotion, but at Zee Business, our job is to guide that emotion with logic. We respect the sentiment of the day, but we also remind investors that auspicious doesn’t mean impulsive. Our coverage blends tradition with data thereby celebrating the spirit of Diwali while helping our viewers make informed decisions backed by solid market insight researched by Zee Business.

Ques – Diwali symbolizes new beginnings. Do you believe Muhurat trading acts more as a market ritual or a reflection of genuine investor confidence in India’s economic story?

Muhurat trading has evolved from being just a ritual to becoming a reflection of faith in India’s economic story. Today’s investor isn’t lighting a lamp only for luck, they’re doing it with confidence in India’s growth. This session shows that our markets are not driven by superstition, but by a deep belief in the country’s long-term potential.

Ques – Diwali symbolizes new beginnings. Do you believe Muhurat trading acts more as a market ritual or a reflection of genuine investor confidence in India’s economic story?

The new generation of investors is fast, informed, and digital savvy. Zee Business has adapted by making our Muhurat coverage sharper, more visual, and interactive – real-time data, mobile-friendly insights, and expert takes that speak their language. We’re ensuring the same credibility and depth, but in short format content that engage today’s audience on various social media platforms.

Ques – Over the past few years, we’ve seen retail participation in the markets rise sharply. How is Zee Business adapting its Muhurat coverage to connect with this new generation of digital-first investors?

Algorithms can process data, but they can’t feel emotion. Muhurat trading is one of those rare moments when human emotion takes the front seat. It’s a celebration of optimism, trust, and faith the qualities that no code can replicate / replace. While markets run on logic every other day, on this day, sentiment defines the screen.

Ques – In an era of algorithmic trading and real-time analytics, do you think the traditional essence of Muhurat trading is evolving — or is it one of the few occasions where emotion still triumphs over algorithms?

Festive days bring excitement and with it sometimes noise. At Zee Business, our focus is clarity. We simplify the data, cut through speculation, and present clear, balanced guidance. Our responsibility is to help every investor whether new or seasoned to make sense of the market and not to get swept away by it.

Ques – Market optimism is high as India continues its growth momentum. Do you believe this year’s Muhurat session will reflect short-term excitement or long-term structural faith in India’s economy?

I see this Muhurat session as a reflection of long-term faith. Yes, there will be excitement as it’s Diwali, after all, but beneath that lies conviction in India’s structural growth. The mood isn’t just bullish for the day, it’s optimistic for the decade.

Ques – The role of credible business journalism has never been more vital. How does Zee Business ensure that during high-sentiment days like Muhurat trading, investors are guided by clarity rather than noise?

Trust isn’t built overnight, it’s earned every trading day. At Zee Business, we never chase hype. We explain, decode, and guide in the simplest manner and in their own language. During festive sessions, when markets are emotional, our job is to keep our viewers grounded with facts, logic, and integrity. That’s how we’ve built and maintained investor trust over the years.

Ques – Investor trust is the cornerstone of financial media. How does Zee Business maintain that trust while also keeping its coverage engaging and dynamic during festive market events like Muhurat trading? For first-time investors making their debut during Muhurat trading, what are the biggest mistakes to avoid and the smartest strategies to follow according to you? Finally, as the face of India’s most trusted business news channel, what does Muhurat trading personally signify to you — as a journalist, market watcher, and believer in India’s financial future?

First, don’t trade just for the sake of tradition. Start small, stay disciplined, and focus on quality stocks. Avoid chasing hot tips or quick profits. Think of Muhurat trading as the start of a long journey and not as a one-day event. The smartest strategy is to invest with patience and purpose.

Ques –What Muhurat trading means personally

For me, Muhurat trading is symbolic of India’s financial spirit which is a blend of tradition, optimism, and discipline. As a journalist, it reminds me why we do what we do: to empower investors with knowledge. As a market watcher, it’s a joy to see every screen light up with hope. And as an Indian, it’s a moment of pride because every Diwali, our markets tell the world that India believes in its own future.