YouTube hikes TV subscription price due to rising costs

Due to rising ‘content costs’, Google-owned YouTube has raised the price of its TV subscription from $64.99 per month to $72.99 per month.

On Thursday, the company announced the update on Twitter via its YouTube TV account: “An update for our subscribers. As content costs have risen and we continue to invest in our service quality, we will increase our monthly cost from $64.99 to $72.99 after three years to provide you with the best possible TV service.”

The new member price increase started on March 16, while the existing member price increase begins on April 18, according to an IANS report.

Furthermore, the company announced that the price of their 4K Plus add-on will be reduced from $19.99 per month to $9.99 per month. This is the first price increase for YouTube TV in three years.

The service debuted in 2017 at $35 per month, and the price for YouTube TV services will increase from $49 to $64.99 per month in July 2020.

“We are committed to providing a premium way for you to stream TV, but we recognize that this new price may not be suitable for you. We hope YouTube TV remains your preferred service, but we want to give you the option to cancel at any time, ” the company stated in a tweet.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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