Alexa customers in India had questions. Lots of them. But what stood out in 2025? K-Pop artists BTS, Jennie, and Blackpink were among the top musicians Alexa customers asked for general information about — sitting alongside other global artists and Indian legends.

From “Alexa, what is Virat Kohli’s net worth?” to “Alexa, Salman Khan की wife कौन है?” (who is Salman Khan’s wife), voice requests to Alexa throughout the year revealed curiosities spanning Korean pop, true crime podcasts, Bollywood music, celebrity trivia and more, Amazon India said yesterday in a post on its website.

Amazon shared what Alexa customers in India requested most across English, Hindi and Hinglish. The data, collected from January to November 2025, shows India’s cultural appetite is increasingly global —and K-Pop is leading the charge.

Music requests were diverse, bridging continents and generations. Viral K-Pop track ‘APT’ (ROSÉ and Bruno Mars) was among the most requested songs via Alexa and Amazon Music, sitting comfortably alongside ‘Shaky’ (Sanju Rathod & G-SPXRK), ‘Sapphire’ (Ed Sheeran), and Bollywood numbers like ‘Saiyaara’ (from ‘Saiyaara’), and ‘Aaj ki Raat’ (from ‘Stree 2’).

When it came to the artists whose songs were played most? Arijit Singh, Pritam, Shreya Ghoshal, Bruno Mars, and ROSÉ were among the most popular, alongside legends like Lata Mangeshkar and Kishore Kumar.

Most requested songs in 2025 (Alexa and Amazon Music)

APT (ROSÉ & Bruno Mars)

Shaky (Sanju Rathod & G-SPXRK)

Sapphire (Ed Sheeran)

Aaj ki Raat (from ‘Stree 2’)

Saiyaara (from ‘Saiyaara’)

Sahiba (Aditya Rikhari)

Die With A Smile (Lady Gaga & Bruno Mars)

Bum Bum Bole (Shaan, Aamir Khan, Shankar-Ehsaan-Loy & Prasoon Joshi)

Uyi Amma (Amit Trivedi, Madhubanti Bagchi & Amitabh Bhattacharya)

Golden (HUNTR/X, EJAE, AUDREY NUNA, Rei Ami & ‘KPop Demon Hunters’ cast)

Most requested podcasts

From spirituality to true crime Alexa customers didn’t just want music—they turned to podcasts for everything from spiritual wisdom to chilling crime stories.

The most requested podcasts via Alexa and Amazon Music spanned genres: The Horror Show by Khooni Monday and The Desi Crime Podcast satisfied horror and true crime enthusiasts, whilst Finshots Daily kept business-minded listeners informed. Spirituality found its place with The Stories of Mahabharata and The Sadhguru Podcast – Of Mystics and Mistakes. Raj Shamani’s Figuring Out and The Ranveer Show were also among the most requested podcasts.

Most asked celebrity questions

Net worth, spouses, and height. Alexa customers were curious about famous personalities — and they sought answers to questions like: How much are they worth? Who are they married to? And how tall are they?
These were most popular for Virat Kohli, Cristiano Ronaldo, Lionel Messi, Shah Rukh Khan, Amitabh Bachchan, and Salman Khan. Business leaders also piqued the interest of Alexa customers.

Elon Musk, Mukesh Ambani, Gautam Adani, Bill Gates, and Jeff Bezos were among the most asked-about when it came to net worth queries.

General knowledge questions

Political figures and trivia figured in questions. Beyond entertainment, Alexa became a quick companion for general knowledge. Political leaders were a popular topic, with questions like “Alexa, who is the Prime Minister of India?”, “Alexa, दिल्ली की Chief Minister कौन है?” (Alexa, who’s the Chief Minister of Delhi), and “Alexa, who is the President of the United States?” were some of the favourite queries.

Geography and population trivia also made the list — proof that Alexa is as much a knowledge booster as it is a DJ.

FAQs

1. What were the most requested songs on Alexa in India in 2025?
   The most requested songs via Alexa and Amazon Music included APT (ROSÉ & Bruno Mars), Shaky (Sanju Rathod & G-SPXRK), Sapphire (Ed Sheeran), Aaj ki Raat (from ‘Stree 2’), and Saiyaara (from ‘Saiyaara’).
2. Which podcasts did customers in India listen to most on Alexa?
   The most requested podcasts via Alexa and Amazon Music included The Horror Show by Khooni Monday, The Desi Crime Podcast, Finshots Daily, Raj Shamani’s Figuring Out, The Ranveer Show and The Stories of Mahabharata.
3. What celebrities did customers in India ask Alexa about most?
   Indians asked about Virat Kohli, Shah Rukh Khan, Salman Khan, Cristiano Ronaldo, and business leaders like Mukesh Ambani and Elon Musk—they asked questions about net worth, spouses, and height.
4. Can Alexa understand Hindi and Hinglish?

Yes. Alexa in India supports English, Hindi, and Hinglish (a mix of English and Hindi), allowing customers to switch seamlessly between languages.