Warner Bros. Discovery has elevated Harshit Sahni to the position of cluster revenue head for factual & lifestyle channels, Eurosport – International Business – South Asia.

Sahni, who previously served as the Director – South Asia, announced the promotion on LinkedIn, expressing his excitement about the new role: “I’m happy to share that I’m starting a new position as Cluster Revenue Head – Factual & Lifestyle Channels, Eurosport, International Business – South Asia at Warner Bros. Discovery!”

Sahni’s extensive career in media and sales spans over 20 years, and he holds a BBA in Marketing from LBSIMT. His journey with Warner Bros. Discovery began with Discovery Inc, where he was Director of ad sales – South Asia. Prior to this, he was associate director – National Revenue Head at Discovery Communication India from 2016 to 2022.

His career also includes significant roles across major media organizations. Sahni was senior manager for sales at Sony Entertainment from 2012 to 2016, handling sales for channels such as SET MAX, SONY SIX, and SONY ESPN. Before that, he was senior manager for sales at Star News from 2008 to 2012, and assistant manager for sales at Zee Media Corporation from 2006 to 2008. He began his career as a wellness development executive at Shrim International in 2003.

With his proven expertise in media and sales, Sahni’s new role is anticipated to enhance Warner Bros. Discovery’s revenue strategies in South Asia.