American private music publishing and talent management company Primary Wave Music yesterday announced a collaboration with India’s Times Music, part of the Times of India group.

Primary Wave’s collaboration with Times Music is another step in the company’s international expansion to capture growth for its artists, songwriters and management clients.

The new collaboration will allow Primary Wave Music (PWM), its roster of artists and its catalogue of music to be introduced to a significant new global market across all platforms, from streaming to live performances and beyond.

According to a media statement issued by Global Rhythm Ltd, PWM will assist the Times Music team in identifying opportunities in A&R, branding, synch, films and TV and digital marketing for Times Music’s catalog of iconic artists, recordings, and songs in the United States, Europe, and other global markets.

Speaking about the partnership, Vineet Jain, Managing Director, Times Group, said, “Times Music’s strategic partnership with Primary Wave is a proud moment for us at the Times Group. As the company progresses to the next phase of its expansion in the broader entertainment space, we look forward to an exciting future ahead with Larry Mestel and his incredible team at Primary Wave.”

“Music is synonymous with India and Times Music has built an incredible catalog with amazing global potential,” added Mandar Thakur, COO, of Times Music, “Our partnership with Primary Wave will enable us to further accelerate our catalogue acquisition, acquire new music and reach worldwide audiences.”

“We are looking forward to working with Mandar and his entire Times Music team who are among the best in the rapidly growing Indian music business,” says Larry Mestel, CEO & Founder of Primary Wave Music.

He continued, “They have built an extraordinary company utilizing their creativity, tenacity, and tremendous marketing skills, and we are honored to be their partners in India.”

Primary Wave Music’s David Loiterton added, “Music is becoming more global every day. Our partnership with Times Music will enable both companies to continue to push the boundaries of what success looks like in today’s music business, within India and in the international markets.”

PWM is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music, including Sun Records, Bob Marley, Stevie Nicks, Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Burt Bacharach, Prince, Olivia Newton-John, Ray Charles, Aerosmith, Def Leppard, War, Robbie Robertson, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Leon Russell, Free, Toots & The Maytals, Steve Cropper, Glenn Gould, Air Supply, Holly Knight, Godsmack, Disturbed, Devo, Donny Hathaway, Nicky Chinn, Noel Hogan (Cranberries), Dan Wilson, KT Tunstall, Patrick Leonard, Sturken & Rogers and many more.