As Bihar gears up for one of its most anticipated election seasons, Times Network is taking its coverage to a whole new level of energy and engagement. In a first-of-its-kind collaboration, Times Network’s flagship news channels — Times Now and Times Now Navbharat — have partnered with Radio Mirchi Patna to bring audiences the real pulse of Bihar through an extensive, on-ground Election Yatra, blending the power of television and radio like never before.
According to a press release issued by Times Network, the unique partnership aims to make election coverage more interactive, festive, and people-driven. With two Election Yatras running simultaneously across the state, the collaboration captures everything from Thekua ki mithas to Votva ka josh, offering a lively mix of insights, local flavors, and voter sentiment. The initiative celebrates Bihar’s democratic spirit by turning election coverage into a people’s festival — one that listeners and viewers can both witness and be part of.
The Times Now Navbharat Election Yatra is a fully mobile newsroom traveling over 4,500 km across 28 districts, led by anchor Rakesh Pandey. It brings unfiltered stories and opinions directly from the heart of Bihar. Rakesh will connect live on air with Mirchi RJ Shashi, engaging with listeners through Q&A sessions and live updates from the campaign trail. The special segment airs at 5.20 pm, co-powered by Polycab, with Kayam Churna and Sankalp Restaurant as associate partners.
Meanwhile, Times Now’s Election Yatra features anchor Swati Joshi, who is joined by Mirchi Patna 98.3’s RJ Anjali. Together, they decode the state’s political mood with an engaging and conversational format that blends serious analysis with cultural flavor. Their coverage — airing at 5.30 pm — captures the essence of Bihar’s people, their hopes, and the changing political narrative from every corner of the state.
With this dynamic collaboration, Times Now, Times Now Navbharat, and Radio Mirchi are transforming how audiences experience elections — making it not just about political rallies and manifestos, but about real stories, participation, and pride.
Tune in to Times Now Navbharat at 5.20 pm and Times Now at 5.30 pm to catch the latest episodes of the Election Yatra — and experience the sound and soul of Bihar’s democracy, straight from the ground.
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