In a move aimed at fostering democratic participation and promoting voter awareness, The Times of India has announced its partnership with the Election Commission of India (ECI) for the 5th edition of its esteemed initiative, Times Power of Print.

This collaboration underscores a joint commitment to leverage the power of print media to encourage citizens to exercise their fundamental right to vote in the upcoming general elections.

Times Power of Print has earned acclaim for its dedication to celebrating creativity within the print medium while championing causes of national significance. This year, the initiative gains further momentum with the backing of the Election Commission, which seeks to maximize voter turnout and engagement across the nation.

Partha Sinha, President Response at The Times of India Group, expressed enthusiasm for the partnership, stating, “Amidst one of India’s most pivotal moments, this collaboration presents an exciting opportunity to harness the influence of print media. By joining forces with the ECI, Times Power of Print aims to mobilize the entire nation towards active participation in the electoral process. I eagerly await the innovative campaigns that will emerge from the creative minds of our nation.”

Talented individuals from diverse backgrounds across India are invited to showcase their creativity by crafting print advertisements that inspire citizens to cast their votes on election day. The winning team will witness their campaign published in The Times of India group publications and receive a fully sponsored trip to the esteemed Cannes Lions Festival of Creativity in 2025.

Interested participants can access the complete brief and submit their entries on the official website of Times Power of Print. The submission deadline for entries is April 9, 2024.

The collaboration between The Times of India and the Election Commission underscores a shared commitment to fostering civic engagement and upholding the democratic values of the nation.