Tag: ChromeDm

Chrome DM

Chrome DM report maps IPL 2026 ad recall performance

Chrome DM COTT has released its Advertising Recall Efficiency Report for IPL 2026, offering insights into how digital advertising campaigns performed across categories and brands during the tournament. The report examines the relationship between advertising exposure and consumer recall, measuring how effectively brands converted impressions int...

Aaj Tak

Aaj Tak tops key May 4 hours across digital platforms as per Chrome DM

Aaj Tak emerged as the leading news destination during the most crucial phase of the five-state Assembly election counting day, May 4, maintaining a clear lead across live streams and VOD platforms, according to the latest COTT report released by Chrome DM. According to an Aaj Tak press release, which quoted Chrome DM data, the channel held t...

IPL

ChromeDM on IPL 2026 ads: Creativity drives recall over scale

A new advertising analysis of IPL 2026 by Chrome OTT has highlighted a clear shift in brand performance metrics, showing that creative effectiveness—not just media spend or visibility—is emerging as the primary driver of consumer recall in India’s most competitive advertising environment. According to a