Sony Music Publishing has renewed its exclusive global deal with Tips Music, according to a statement issued yesterday by the former.

As per the deal both the music labels also announced the expansion of their successful global publishing partnership by adding YouTube (Worldwide) as a key platform for international publishing exploitation of Tips Music’s catalogue, a PTI report stated.

This strategic renewal reinforces both companies’ commitment to amplifying the global presence of Indian music, particularly as Bollywood soundtracks continue to gain momentum in international markets, said a joint statement.

The expanded multi-year deal grants Sony Music rights to Tips Music’s catalogue, which features over 32,000 tracks across 24 languages representing what’s claimed to be “some of India’s most beloved film soundtracks and popular music”.

The press release added that the deal “reinforces both companies’ commitment to amplifying the global presence of Indian music, particularly as Bollywood soundtracks continue to gain momentum in international markets”.

Tips Music said on Monday that it plans to “invest heavily” and release 12-15 Bollywood/ Regional film albums per year.

Guy Henderson, President, International at Sony Music Publishing, said: “We are thrilled to be expanding our relationship with Kumar and his team at Tips. Tips’ exceptional growth has been a constant factor over many years. Sony Music Publishing looks forward to an exciting future with Tips with their continued growth and success around the world.”