South superstar Rajinikanth aka Thalaiva on Monday launched his daughter Soundarya’s voice-based social media platform – Hoote – offering a 60-second live voice recording option or to upload a recorded voice in 15 Indian and 10 foreign languages, of choice.

The new app is said to take social media by storm, as it hopes to ‘emotionally’ connect iconic leaders with their fans in their voices and native tongue.

“Hoote is the sound the owl makes and the white owl is considered as a symbol of wisdom and hence the name,” Soundarya Rajinikanth, co-founder of Hoote, said.

Announcing the official launch of Hoote, she claimed the app is India’s first voice-based social media platform for the world, from Chennai, PTI reported from Tamil Nadu.

“I hope this (Hoote) will become popular as other platforms like Facebook and Twitter,” Rajinikanth said in Tamil and congratulated Soundarya for her initiative.

“The entire voice message should be conveyed in 60 seconds and it is human to human interaction. The hooters can be anywhere in the world and could connect with private or public groups,” Sunny Pokala, co-founder of the app, said.

Being multilingual allows anyone who wants to be heard, to express through the unique voice in the language of choice. To use the Hoote app, one has to record an audio message for up to 60 seconds and share it with the world, Sunny added.

“Voice is one of the most empowering and authentic ways to communicate and express one’s views and opinions Hoote can be used as a platform to broadcast and link the world’s most renowned voices and also the voices of the common people both on important issuess well as to create powerful human relationships,” Soundarya said.

For unversed, Sunny Pokala is known for creating Kavalan, a mobile citizen safety app in India and Secura, a disruptive healthcare platform in New York.