This Christmas season, Radio City, India’s leading radio network, is back with its highly anticipated festive initiative, “WOKA Santa on Radio City.” Running from December 19 to 25, the campaign promises to deliver the true essence of Christmas by transforming airwaves into a joyful celebration filled with fun, laughter, and cheer.

“WOKA Santa on Radio City” focuses on making children the stars of the season. Young participants, dubbed “WOKA Santas,” will take over the airwaves, hosting shows, sharing stories, and spreading festive cheer to Radio City’s vast audience. The initiative blends exciting on-air activities, engaging show formats, and dynamic digital content to create a vibrant community-centric celebration.

The campaign kicks off with a teaser phase, featuring engaging promotional snippets to build anticipation. Parents can register their children as WOKA Santas via WhatsApp, offering them a chance to join the festivities. These young hosts will collaborate with Radio City’s beloved RJs across 10 cities, including Mumbai, Delhi, Jaipur, Pune, Udaipur, Ahmedabad, Varanasi, Lucknow, Kanpur, and Patna.

Commenting on the initiative, Ashit Kukian, CEO of Radio City, stated, “Christmas is all about joy, togetherness, and memories that last a lifetime. The ‘WOKA Santa’ initiative will bring the community together by giving kids an opportunity to shine and spread happiness. It reflects Radio City’s commitment to creating meaningful and engaging experiences for our listeners.”

Kiran Agarwal, Founder & Chairperson of WOKA, echoed the sentiment, “Partnering with Radio City for the ‘WOKA Santa’ initiative is a heartwarming opportunity to encourage a sense of community and celebration. This initiative will capture the true spirit of Christmas by bringing people together and spreading smiles across the country.”

The campaign extends beyond traditional radio with dynamic digital content, including reels, stories, and RJ integrations. These elements aim to amplify the festive spirit, ensuring the joy reaches a broader audience.

With its innovative programming and focus on community connection, Radio City is set to make this Christmas unforgettable for listeners and participants alike.

From December 19 to 25, ‘WOKA Santa on Radio City’ will fill the airwaves with magic, inclusivity, and endless joy. Don’t miss this opportunity to experience the spirit of Christmas like never before!