Sumant Bhattacharya has been named executive vice president, of strategy at Publicis Worldwide India (PWW), a subsidiary of Publicis Groupe India.

According to the company, Bhattacharya will be in charge of developing brand solutions that are supported by creativity and strategic insights across all touchpoints. Snehasis Bose, chief strategy officer at Publicis Worldwide India, L&K Saatchi &Saatchi, and Saatchi &Saatchi Propagate, will be reporting directly to him.

In addition to his responsibilities at Publicis Worldwide India, Bhattacharya will be in charge of Propagate business planning.

Bhattacharya was the national head of communications planning at Motivator, a GroupM agency, before joining Publicis Worldwide India.

Bhattacharya has over two decades of professional experience in the advertising and marketing industry, having worked with Indian and global brands in various leadership roles at agencies such as Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.

He has also collaborated with companies such as Google, Nestle, Dabur, Maruti, Himalaya Wellness, Kalyan Jewellers, Absolut, Jameson, World Gold Council, and Sun Pharma.

Speaking on the appointment, Snehasis Bose, chief strategy officer, Publicis Worldwide India, L&K Saatchi & Saatchi, and Saatchi & Saatchi Propagate said, “Sumant’s diverse experience across the spectrum of communications makes him a unique professional to work with. Looking at the intersection of culture, technology, sales, marketing, and media, his lens and therefore solutions are new and fresh. I am looking forward to partnering with him in offering our clients outstanding business growth solutions and delivering on Publicis Worldwide’s mission of ‘Creativity To Drive Brand Value.”

Bhattacharya has shared his knowledge by teaching modules at institutions such as MDI, MICA, and IIMC.