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India’s public broadcaster Prasar Bharati unveiled its new logo on July 11, 2022, in its silver jubilee year.
The new logo was released by the secretary of I&B Apurva Chandra, secretary, Ministry of Information and Broadcasting (I&B) in the presence of Mayank Kumar Agrawal, CEO, Prasar Bharati, DPS Negi, Member (Finance), Prasar Bharati, and officers of Ministry of I&B and Prasar Bharati.
The organization started as All India Radio (AIR) in the past and Doordarshan (DD) was born to cater to television services later and finally came Prasar Bharati (PB) by the enactment of an act by the parliament, which is visualized in the logo identity as emerging and evolving from the center.
While the elements in the central circle and map of India signify the service of trust, security, and perfection to the Nation, its color, ‘Dark Moderate Blue’ represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity, the broadcaster said in an official statement.
Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. The color blue also pays tribute to the Indian ethos and traditions associated with religious figures, and mythological characters found in the Indian miniature paintings.
On the occasion of the unveiling of the new logo, Prasar Bharti’s Member (Personnel) Shri DPS Negi opined that in the earlier format, the corporate office of Prasar Bharati used both AIR and Doordarshan logos on both the sides of the written text ‘PRASAR BHARATI’ along with the Indian emblem in the middle.
Inspired by the identities of both AIR and Doordarshan, the new logo of Prasar Bharati is defined as a blend of both AIR and Doordarshan. It not only encloses the elements from their visual identities but also leverages their color combinations, to complement the identity of PB as a public service broadcaster.
Headquartered in New Delhi, Prasar Bharati is a statutory autonomous body set up by an Act of Parliament. It comprises the Doordarshan Television Network and All India Radio (AIR), which were earlier media units of the Ministry of Information & Broadcasting.
