PlayboxTV, India’s leading OTT aggregation and digital entertainment platform, yesterday announced an addition to its executive leadership team with the appointment of Tariq Malik as Chief Business Officer (CBO) as the platform continues to disrupt the streaming landscape through aggressive expansion and high-level strategic innovation.

Malik joins PlayboxTV with a distinguished career spanning over two decades in the media, telecom and digital entertainment sectors. An alumnus of the prestigious IIM Ahmedabad with an MBA in Marketing from Kashmir University, Malik is widely recognised as a powerhouse in driving P&L management and business development, according to a company press release.

Prior to joining PlayboxTV, Malik served as the Vice President, Business at OTTplay (HT Media), where he was instrumental in scaling the platform’s subscriber base and refining its content aggregation strategy. His career also includes a high-impact tenure as Vice President at DEN Cable, where he managed massive portfolios across OTT, Broadband, and Value-Added Services.

“Tariq’s arrival is a definitive moment for PlayboxTV,” said Samson Jesudas, Director of PlayboxTV, adding, “His deep-rooted expertise in the cable and OTT ecosystem, combined with his visionary approach to business scaling, aligns perfectly with our mission. We are not just building an app; we are building the future of digital consumption, and Tariq is the right leader to drive that growth.”

The company is aiming to have strategic partnerships with stakeholders aimed at strengthening ties with global content providers and ISPs to offer unparalleled value to the end consumer, the press release added.

“I am thrilled to join PlayboxTV at such a pivotal juncture,” said Malik, “The company has already laid a phenomenal foundation. My focus will be on accelerating our revenue streams, enhancing our partner ecosystem, and ensuring that PlayboxTV remains the most trusted and sought-after name in the digital entertainment space.”

PlayboxTV, founded in 2017 by Aamir Mulani, is a Mumbai-based OTT video aggregation platform.