Audience measurement, data, and analytics company Nielsen has appointed Jared Grusd as the CEO of Gracenote, effective July 8, 2024.

Grusd will lead Gracenote in its continued accelerated growth and product development as part of Nielsen’s Convergent TV strategy. Sujit Dasmunshi will transition to the role of Chief Operating Officer for Gracenote, continuing to play a critical role in the business’s expansion.

“I’m honoured to join Nielsen and build on the tremendous innovation and growth that Gracenote has achieved under Sujit’s strong vision and strategy,” said Jared Grusd, CEO of Gracenote. “This is an exciting time as our industry embraces advanced technologies and we look for new ways of working with clients and increasing the value we bring to market. I’m excited to help define the next chapter of Gracenote.”

Grusd is a highly accomplished transformative business leader, most recently serving as co-founder of Ethiqly AI, an educational technology company leveraging AI for human expression and empowerment. His extensive background includes roles as Chief Strategy Officer at Snapchat, Chime, and AOL, Chief Legal Officer at Spotify, and CEO of HuffPost. He also held senior executive roles at Google.

“Gracenote is a critical part of Nielsen and our strategy as we look to grow in streaming and lead the advancement of Convergent TV in the media measurement industry,” said Karthik Rao, CEO of Nielsen. “Jared’s background and passion for transforming businesses to improve society align with our future, and I’m grateful for his partnership as we transform our industry together.”

With Jared Grusd at the helm, Gracenote is poised for continued innovation and leadership in the media measurement industry.