Nielsen, a global leader in audience measurement, data, and analytics, has named Richard Pacheco as its new Head of Global Partnerships. In this key role, Pacheco will be responsible for overseeing Nielsen’s global partnership strategy—fostering relationships across the advertising technology landscape while driving innovation and tangible business outcomes for marketers worldwide.

The announcement was made via a recent LinkedIn post by Nielsen, marking a significant leadership move as the company strengthens its focus on client-centric solutions through strategic collaboration. Pacheco will report directly to Akhil Parekh, Chief Product Officer at Nielsen.

In his new capacity, Pacheco will work closely with Nielsen’s corporate development team to identify fresh opportunities for company growth and ensure that strategic alliances are aligned with the evolving needs of the global marketing ecosystem. “Client-centric innovation is a driving force behind many of the industry solutions we pioneer and create,” said Parekh. “A big part of ensuring success for our clients is making sure we have the right types of collaborative opportunities in place to help them further drive growth and value for their businesses. Rich brings that strategic, big-picture thinking and ability to connect the dots through his diverse industry background and we’re excited to welcome him into the Nielsen family.”

Pacheco brings with him a well-rounded background spanning media technology, strategic business development, and corporate growth initiatives. Prior to joining Nielsen, he led strategic partnerships and business development at Mediaocean, an omnichannel advertising platform. He also played a key role at 4C Insights (now part of Mediaocean) as the Head of Corporate Business Development.

Earlier in his career, Pacheco began as a corporate attorney and later transitioned into media investment banking. His most notable stint was at Univision, where he led the enterprise development group and drove business expansion through strategic partnerships, investments, and the launch of new operating units.

“Nielsen is at the forefront of measurement innovation and I look forward to continuing that legacy for our clients through collaboration and a strategic, forward-thinking approach,” Pacheco shared in the announcement. “By working together, we can unlock new growth opportunities and frontiers in the ad tech sector for both our clients and the industry.”

With Pacheco’s appointment, Nielsen continues to reinforce its position as a forward-facing organization dedicated to building strong, future-ready partnerships that enable smarter marketing and deeper insights for brands globally.