News18 has once again propelled its celebrated ‘Kehta Hai Voter’ initiative coinciding with the assembly elections in Madhya Pradesh, Chhattisgarh, and Rajasthan.

Recognizing the pivotal role of the electorate, News18 has championed this initiative to give prominence to the voices, concerns, and aspirations of the common people during these crucial electoral periods.

The initiative, aimed at amplifying citizens’ issues, provides a platform for viewers to share videos highlighting their concerns directly on the channel.

Launched on News18 Madhya Pradesh/Chhattisgarh on November 8 and News18 Rajasthan on November 16, ‘Kehta Hai Voter’ has seen widespread promotion not only on these channels but also across digital, social, and mobile platforms. Leveraging influencers in respective markets, the campaign has sought to engage a wider audience.

The response has been resoundingly positive, with the campaign reaching over 30 million individuals and amassing more than 100,000 registrations.

To streamline participation, an intuitive application was made available, enabling users to effortlessly record and upload videos, shedding light on pertinent issues they wish to bring to the forefront.

News18 has actively showcased the most impactful entries on the channel, ensuring that the public’s concerns are spotlighted and urging political leaders to address these issues with priority in the upcoming state governance.

‘Kehta Hai Voter’ stands as a testament to News18’s commitment to empowering the electorate by providing them with a platform to voice their concerns and aspirations, fostering a democratic dialogue that resonates within the heart of state politics.

As the elections progress, News18 continues its dedicated efforts to spotlight the citizens’ voices, facilitating a discourse that drives meaningful change and accountability in the political landscape of Madhya Pradesh, Chhattisgarh, and Rajasthan.