News18 India has launched a multi-pronged media campaign to demonstrate its dominance in the Hindi news market.

To demonstrate its dominance in the genre, the Hindi news channel ran a page one advertisement in all editions of the Economic Times. The campaign will also be launched on digital and social media, with extensive coverage in trade media.

The ad campaign, which debuted in Tuesday’s Economic Times, highlights News18’s comprehensive lead over Aaj Tak on TV and digital.

 

According to TV data, Aaj Tak has received 8 crore AMAs, which is significantly less than News18 India, which received 8.88 crore AMAs.

In terms of digital, News18 India received 27 percent more video views on Facebook than Aaj Tak in July. (Crowdtangle, July 20, 2023) Furthermore, News18 India was 12 percent ahead of Aaj Tak in terms of YouTube views last month.

The targeted campaign, which features a hard-hitting, eye-catching creative, breaks the category code to drive home the message and reinforces News18’s prominence in the Hindi news segment with a high impact.

For more than a year, News18 India has maintained a consistent lead in the Hindi news segment. News18 India hopes to increase its market share, elevate brand perception, and forge a deeper advertiser connection by capitalizing on engaged viewership, which is bolstered by top prime time anchors such as Kishore Ajwani, Amish Devgan, Aman Chopra, and Prateek Trivedi.lity.