News18 Assam-North East is set to captivate audiences with an extensive 11-day program highlighting the cultural essence of Magh Bihu, also known as Bhogali Bihu, celebrating the culmination of the harvest season in January.

This exclusive initiative reaffirms the channel’s commitment to showcasing the rich tapestry of Assamese culture.

Amidst Assam’s diverse cultural landscape encompassing tribes like Bodo, Kachari, Karbi, Miri, Mishing, Rabha, Deuri, and Tiwa, Magh Bihu stands as a unifying force, uniting communities and portraying a vibrant picture of Assam’s heritage.

From January 6 to 16, News18 Assam-North East will broadcast over 30 hours of daily programming from 7:50 PM to 11:00 PM, offering an immersive experience of the festival.

The lineup features exclusive coverage and shows from 11 different towns across Assam, spotlighting each region’s unique traditions, delectable cuisine, captivating musical performances, and cultural events.

Viewers are invited to partake in the festive fervor and explore Assam’s diverse cultural mosaic. Tune in to News18 Assam-North East from January 6th-16th to witness the enchanting traditions of Magh Bihu, celebrating the heritage and traditions of Assam, town by town.