NDTV has appointed Sachin Malhotra as National Revenue Head for its Hindi cluster, strengthening its leadership team as the network sharpens its focus on revenue growth in a highly competitive advertising landscape.

Malhotra takes on the new role after spending more than three years with NDTV, most recently serving as North Branch Head. During his tenure, he played a key role in expanding regional operations and strengthening advertiser relationships. Earlier, he also led revenue initiatives as Region Head for NDTV 24×7, contributing to the channel’s market positioning and business growth.

With nearly three decades of experience in the media industry, Malhotra brings extensive expertise in sales strategy, client partnerships, and business expansion. He has previously worked with Bennett, Coleman & Co. (Times Group) as General Manager, where he managed key accounts and developed client engagement strategies during a competitive phase for media sales.

His professional journey also includes senior leadership roles at The Walt Disney Company’s youth cluster and 9X Media. Across these assignments, he worked on revenue expansion, brand positioning, and developing new business opportunities, building a strong track record in driving growth across diverse media segments.

Known for his sharp understanding of market dynamics and revenue strategy, Malhotra has consistently focused on scaling businesses, expanding advertiser categories, and strengthening sales performance. His appointment comes at a time when Hindi news and entertainment channels are competing aggressively for advertising revenue amid changing audience behaviour and the growing influence of digital platforms.

The move signals NDTV’s intent to further strengthen its Hindi offerings, deepen advertiser engagement, and accelerate revenue growth in the evolving media ecosystem. For Malhotra, the new role marks another significant step in his long-standing career in media sales leadership, as he takes charge of steering the network’s Hindi cluster revenue strategy.