NDTV has announced the launch of ‘AutoMate’, a fresh and contemporary conversation focused on understanding how mobility in India is changing. As the idea of movement shifts beyond engines and infrastructure to include intelligence, sustainability and digital connectivity, ‘AutoMate’ aims to help audiences decode what this transformation means in real, everyday terms.

According to an NDTV press release, ‘AutoMate’ has been developed as a multi-format franchise rather than a conventional automobile programme. The platform blends NDTV’s editorial credibility with modern visual storytelling, positioning mobility at the intersection of technology, lifestyle and daily decision-making. The focus is on making complex industry developments accessible and relevant to a wide audience.

Curated by Siddhartha Sharma, Executive Editor, NDTV Auto, ‘AutoMate’ follows a modular, platform-first format. Each episode is structured into distinct segments, enabling the content to work both as a weekly television show and as shorter digital formats across online platforms. This approach allows viewers to engage with the content in multiple ways, depending on how and where they consume it.

The show covers the full spectrum of the automotive experience. Segments such as ‘AutoMate’ Reviews and Head-to-Head focus on evaluating and comparing cars, bikes and electric vehicles, offering practical insights for buyers and users. ‘AutoMate’ Shift looks at the rapid changes taking place in hybrid and electric mobility, connected vehicles and emerging automotive technologies.

Beyond products and innovation, ‘AutoMate’ also explores the human and cultural side of mobility. ‘AutoMate Culture’ and ‘AutoMate Travel’ spotlight the people, communities and journeys that shape India’s automotive identity. Industry developments and policy perspectives are addressed through ‘AutoMate CXO’ and ‘AutoMate News’, including leadership conversations under the Drive Cast series.

Commenting on the launch, Siddhartha Sharma said mobility conversations today extend far beyond vehicles to include technology, energy choices, regulations and everyday movement. He added that ‘AutoMate’ is designed to examine these shifts in a clear and practical manner by bringing together products, policy and real-world experience.

Visually, ‘AutoMate’ adopts a clean and contemporary design, supported by high-quality production and graphics that enhance clarity and understanding. The editorial tone remains measured and accessible, staying true to NDTV’s emphasis on balanced reporting while appealing to both first-time buyers and seasoned auto enthusiasts.

‘AutoMate’ will air from January 10, 2026, across NDTV 24×7, NDTV Profit and NDTV’s digital platforms. With this launch, NDTV seeks to offer viewers a single, integrated format that explains how mobility in India is evolving across products, policy, technology and culture.