Motorola, a leading smartphone brand, has launched a new TV commercial starring brand ambassador Kriti Sanon along with Babil Khan in an exciting avatar for the upcoming launch of their premium phone – the motorola edge50 pro.

This collaboration between Motorola’s innovative technology, including Artificial Intelligence, its leadership in design, and the star power of Sanon and Babil’s personification of moto AI promises an exhilarating journey into the future of smartphone innovation, the phonemaker said in a media statement yesterday.

Soon to be launched, motorola edge50 pro leads with an intriguing proposition ‘Intelligence meets art’ which stands for promising an unparalleled user experience through disruptive design and world’s first AI powered features. The edge series represents the premium smartphones, crafted to ensure an immersive experience for all, Motorola added.

The TVC brings alive the magic when ‘Intelligence meets art’, featuring actor Sanon as art personified — her own-true self on a film set — and actor Babil as the personification of moto AI. The commercial opens on a film set, where Kriti is seen wrapping up a shoot and is presented with the stylish motorola edge50 pro. As she switches on this artistic device, she brings alive a charming and eccentric personification of moto AI that Babil plays, who soon becomes her AI companion for a magical journey ahead.

Commenting on the commercial, Shivam Ranjan, Head of Marketing, APAC, Motorola, stated, “The motorola edge50 pro stands for the perfect fusion of intelligence (AI) and art. In order to bring this concept to life in our TVC, Kriti Sanon was undoubtedly the perfect fit to personify ‘Art’ that motorola edge50 pro brings to life with its design, premium finish and the world’s first true colour display and camera.

According to Sanon, “As an artist, the fusion of art with intelligence deeply resonates with me, and it has been incredibly fulfilling to delve into this theme for Motorola. I take pride in being associated with this iconic smartphone brand renowned for its meaningful innovation, disruptive designs and cutting-edge technology. Motorola encapsulates everything modern consumer’s desire: innovation, style, performance, and functionality. I am confident that the commercial will surely captivate the audience.”

Commenting on the collaboration, Babil said, “I am thrilled to be a part of a brand that has truly redefined innovation and design in smartphones and continues to resonate with all generations. With AI emerging as game changing technology, it was exhilarating to personify the moto AI Ally – representing the future of smartphone technology. I look forward to contributing to Motorola’s continued success.”

“When Motorola asked us to pair intelligence with art, we decided to create a unique pairing that could bring alive this concept. Kriti and Babil take us on a trip to an AI-wonderland and allow us to discover this super-immersive phone and all that we can do with it – which is nothing short of magic!” said, Janmenjoy Mohanty- Chief Creative Officer, Dentsu Creative that has devised the TVC.