Mirchi 98.3 has unveiled its latest radio spectacle, ‘Seedhi Jalebiyan,’ a captivating afternoon show airing in Mumbai. Hosted by the dynamic duo of RJs Dnyaneshwari and Megha, the programme is scheduled to grace the airwaves daily from 12 to 5 pm on 98.3 Mirchi.

This innovative show is tailored to engage male audiences by presenting unique perspectives on subjects ranging from men’s grooming to relationships and beyond.

With an emphasis on expert guidance, ‘Seedhi Jalebiyan’ provides a dedicated platform for men to indulge in lighthearted banter, explore alternative viewpoints, and potentially glean invaluable insights.

Mirchi orchestrated an intriguing collaboration with the Nutan Mumbai Tiffin Boxes Suppliers Charity Trust and Mumbai Tiffin Boxes Suppliers Association, famously known as Mumbai ke Dabbewalas.

Their joint efforts included curating and distributing custom-designed boxes of straight-shaped jalebis across Mumbai, sparking curiosity and anticipation among listeners about the programme. As a playful twist, recipients were tantalized to keep a vigilant eye on their tiffin boxes, promising an unexpected treat.

To build anticipation before the show’s launch, renowned celebrities, including Vicky Kaushal, Emraan Hashmi, Fatima Sana Sheikh, Aamir Ali and Sharad Kelkar lent their voices to endorse the programme on 98.3 Mirchi.

Adding to the allure, Mirchi has on-boarded an intimacy expert, Dr. Tanaya, also known as Dr_Cuterus, for a special segment on the show. Dr. Tanaya will lend her expertise to address listeners’ queries. Moreover, the show promises expert advice on fitness and finance, ensuring a holistic and engaging experience for its audience.