Union Minister of Information and Broadcasting, Ashwini Vaishnaw yesterday, inaugurated the ‘Create in India Challenge – Season 1’ as part of the upcoming World Audio Visual & Entertainment Summit (WAVES). This initiative underscores the government’s commitment to the growing creators’ economy, emphasizing the importance of talent development, job creation, and infrastructure in the media and entertainment sectors.

Vaishnaw highlighted the creative economy’s potential to showcase India’s cultural heritage, diverse cuisine, and traditional practices. He reaffirmed the government’s dedication to establishing world-class infrastructure and talent development programs in the entertainment industry, which could generate an estimated 2-3 lakh jobs.

Sanjay Jaju, Secretary of the Ministry of I&B, further emphasized the significance of the initiative, aligning it with Prime Minister Modi’s call for ‘Design in India, Design for the World’. The challenge is designed to attract global talent and foster creativity in India’s media landscape.

‘Create in India Challenge – Season 1’ Overview

The challenge covers various creative fields, including animation, filmmaking, gaming, music, and visual arts. Hosted by prominent industry associations, the challenge will culminate in the WAVES event, positioning India as a global creative hub.

Notable Challenges Include:

1. Anime Challenge by Media and Entertainment Association of India
2. Animation Filmmakers Competition by Dancing Atoms
3. Game Jam by India Game Developer Conference
4. Esports Tournament by Esports Federation of India
5. AI Film Making Competition by InVideo
6. Young Filmmakers Challenge by FICCI and Whistling Woods International
7. Virtual Influencer Creation Contest by AVTR meta labs

Registrations will open soon, and participants can explore further details on the official website, wavesindia.org.

The launch reflects India’s ambition to become a global leader in creative industries while ensuring responsible growth that benefits both the economy and society.