Dilpreeta Vasudeva has joined Meta as the marketing lead for business messaging (WhatsApp, Instagram, and Messenger).

Vasudeva, who made this announcement via a LinkedIn post,  said, “Meta Metamates Me. Stoked to join as the Marketing Lead for Business Messaging at Meta – WhatsApp, Instagram & Messenger.”

Previously, she has worked alongside senior leadership teams of multinational companies and Indian conglomerates garnering experience in more than seven categories and functional disciplines of marketing.

Before joining Meta, Vasudeva worked as the founder of CMO Access. She previously served as the head of the marketing transformation, and financial services at Bharti Enterprises. Prior to joining Bharti Enterprises, she was associated with Reliance Industries as head of marketing  for Jio Studios.

She has also worked with Tata Play, Microsoft Corporation, Times Internet, Tech Mahindra, and Radisson. Vasudeva holds a master’s in strategy and marketing from the Indian School of Business (ISB).