Zee 24 TAAS, Maharashtra’s leading Marathi news channel, is back with its AI anchor Zeenia, spearheading the special election coverage programme ‘Mahasangram’ starting November 20, 2024.

Known for her sharp and insightful reporting, Zeenia will utilize advanced AI technology to provide real-time data analysis and nuanced voter sentiment insights, covering crucial aspects like politics, religion, economics, and social issues.

According to a press release from the TV channel, Zeenia’s return marks a significant innovation in election reporting, combining cutting-edge AI capabilities with the channel’s commitment to factual journalism. By analyzing voter sentiment and election data in real-time, Zeenia aims to decode Maharashtra’s diverse electorate and offer unbiased perspectives, empowering viewers to make informed decisions.

Launching at 7 am on November 20, the programme includes:

• Live Updates: Continuous updates from constituencies across Maharashtra.
• Exit Polls: Real-time voter turnout analysis and exit poll results at 6 pm.
• Expert Panels: Discussions with political analysts and strategists.
• Exclusive Interviews: Insights from prominent political leaders.
• On-Ground Reporting: Dynamic coverage from reporters across the state.

Kamlesh Sutar, Editor of Zee 24 TAAS, emphasized the channel’s dedication to impactful journalism, “Elections are a cornerstone of democracy, and Zee 24 TAAS takes its responsibility seriously. ‘Mahasangram’ reflects our commitment to delivering accurate, unbiased, and meaningful news that empowers Maharashtra’s citizens.”

Karan Abhishek Singh, CEO of Zee Media Corporation Ltd, stated, “With ‘Mahasangram’, Zee 24 TAAS sets a new benchmark in election coverage. Our focus on credible journalism bridges the gap between voters and the democratic process, fostering an informed electorate.”

Zee 24 TAAS combines its trusted newsroom expertise with Zeenia’s AI-driven insights to explore alliances, decode strategies, and analyze voter dynamics. This initiative ensures comprehensive coverage of Maharashtra’s elections, making it a must-watch for viewers seeking clarity and depth in political reporting.