Macho Sporto, a leading men’s innerwear brand, continues to spice up ‘Bigg Boss’ with its ‘Toing Man of The Week’ contest, as the second week’s winner takes the spotlight.

Macho Sporto has partnered with ‘Bigg Boss’ Season 18. As this campaign gains momentum and tightens its grip on the audience, ‘Toing’ is set to become the next big catchphrase in everyday conversations, as a symbol of irresistible male appeal, the company said in a press release.

The show’s youthful audience is captivated by the romantic twists, love angles and the steaming chemistry between the contestants. With alliances forming and personalities becoming clearer, the campaign adds an exciting layer to the game, highlighting the player with the best rizz game.

Fans who cast the most votes even have a chance to attend a meet and greet at the ‘Bigg Boss House’, making this campaign a one-of-a-kind experience.

Last week, according to the votes, Rajat Dalal (in the picture) was crowned as ‘Toing Man of The Week’.