Tips Industries (TIPS), a player in the music and entertainment industry, has announced the appointment of Kiran Dcruz as senior vice president for brands and partnerships.

In his new role, Dcruz will lead the strategy for the Tips Music brand and build collaborative partnerships between brands, artists and music, The Economic Times reported.

With over two decades across various sales and business head roles in the radio and music industry, Dcruz will bring his deep understanding of the entertainment sector to his new role. His expertise in strategy, music licensing, content creation and team management aligns seamlessly with Tips Industries’ commitment to innovation and growth, it added.

Prior to joining Tips Industries, Dcruz served as head – brand and digital partnerships at Sony Entertainment Talent Ventures, where he played a pivotal role in setting up India’s first Metaverse consulting company for brands and talent.

Dcruz has handled ad sales at Media Dreams and later at Nick- MTV Networks India. He was part of the launch team at Fever 104 FM. He has also managed sales at Red FM, Suryan FM, S FM and 94.3 Radio One. At Sony Music Entertainment, he was the director – brand partnerships and music licensing for almost eight years. This was followed by his role as head – brand and digital partnerships at Sony Entertainment Talent Ventures prior to joining TIPS Industries.

Kumar Taurani, chairman and managing director, Tips Industries said, “We welcome Kiran to Tips Industries. We leverage his extensive experience to drive strategic brand initiatives and expand the company’s footprint in the evolving entertainment and media landscape. This is in line with our commitment of delivering 30 per cent growth to our investors”

Hari Nair, chief executive officer, Tips Industries said, “Kiran is an experienced creative professional who has a proven track record in ideating and creating great partnerships between music, artists and brands. His expertise aligns very well with our objectives of opening up new revenue streams for Tips. I wish him the best.”

Dcruz said, “I’m delighted to become a part of Tips Industries, a goldmine of music content. Tip’s music is working wonders now and its perfect time to re imagine opportunities, create music experiences through strategic brand partnerships. I look forward to contribute to the revenues and growth of our company.”