JioStar has rolled out the second film from its Pro Kabaddi League Season 12 campaign, ‘Ghus Kar Maarenge’, featuring Bollywood actor Tiger Shroff. The campaign will be released across regions in the run-up to the league’s new season, which kicks off on August 29, 2025, live and exclusive on JioHotstar and Star Sports Network.

Conceptualised by creative agency ZeroFifty, the latest film sets the tone for the season with its mix of aggression and grit, mirroring the spirit of kabaddi. The film opens with Shroff facing off against a mob of hostile neighbours outside his home. Calm yet intense, he walks towards them, embodying the controlled aggression of kabaddi athletes. In a defining moment, he delivers the line, “Ghus kar maarne ki baatein toh sab karte hain, par yahaan hum kar ke dikhate hain.” The film closes with the thought that strength lies not in talk but in action—just like the heroes of kabaddi.

The commercial has been released in Hindi and Marathi, ensuring a wider regional connect.

“This is going to be the most exciting season of Pro Kabaddi League yet. With changes in the format and gameplay that promise even more edge-of-the-seat action, we wanted a campaign and a face that embodies this elevated intensity,” a JioStar spokesperson said. “In Tiger Shroff we found the perfect personality, and the idea of ‘Ghus Kar Maarenge’ aptly articulates the mindset of every player who steps onto the mat.”

The campaign builds on JioStar’s effort to highlight the raw passion and toughness of kabaddi, with Shroff’s persona amplifying the league’s promise of high-octane action for its upcoming season.