JioStar has unveiled JioStarverse, a new-age influencer marketing platform that promises a smarter, more data-driven approach to brand collaborations.

The platform, which combines technology with talent, is designed to give advertisers greater transparency, accountability, and impact when it comes to leveraging social media influence.

According to a report by Financial Express, JioStarverse brings together over 500 handpicked influencers from JioStar’s growing ecosystem, spanning diverse categories such as entertainment, fashion, fitness, lifestyle, and gaming. The initiative aims to provide both brands and agencies a consolidated space to access authentic creators, track real-time performance, and align campaigns with clear business objectives.