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Zee TV has enlisted the charismatic Jackie Shroff to lead its latest campaign, ‘Sahi Jagah Judge Karo’, for the upcoming season of ‘Sa Re Ga Ma Pa’.
The quirky, light-hearted campaign aims to encourage audiences to channel their judgmental tendencies into something positive — helping select the most deserving contestants from over 50 audition videos posted on the show’s official Instagram page.
The campaign features a series of humorous videos with Jackie Shroff. In one, he joins two gossiping aunties at a restaurant and redirects their judgmental energy towards selecting talent on ‘Sa Re Ga Ma Pa’ Instagram. Another video shows Jackie warding off neighbours, critiquing his singing, instead of urging them to focus on the online audition videos.
With Shroff’s bindaas attitude and relatable charm, the campaign promises to be engaging and memorable.
Mangesh Kulkarni, Chief Channel Officer of Zee TV, stated, ‘The Sahi Jagah Judge Karo’ initiative heightens audience involvement by making them part of the show’s auditions phase. Jackie Shroff’s earthy humour sets the perfect tone for this fun campaign.”
