Senior media professional Hemlata Sharma has joined ONEOTT Broadband as Chief Business Officer (CBO), sources confirmed exclusively to Indian Broadcasting World (IBW). Sharma brings with her more than 25 years of experience in the Indian media and broadcasting industry, particularly in the areas of distribution, research and strategic partnerships.

In her new role, Sharma is expected to lead business growth, distribution strategy and partnerships for ONEOTT Broadband as the company strengthens its footprint in India’s rapidly evolving broadband and OTT ecosystem.

Before joining ONEOTT Broadband, Sharma had a long and distinguished association with Zee Media Corporation Ltd., where she concluded her tenure on October 7, 2025. She most recently served as Head – Distribution, Research & CRM, working closely with editorial leadership and senior management to oversee distribution and consumer research for a bouquet of 14 news channels, including Zee News, WION, Zee Hindustan and Zee Business, along with several regional channels. Her mandate included driving nationwide distribution strategies while ensuring strong visibility across platforms such as DTH, HITS, IPTV, cable networks and DD Free Dish.

Over the course of her career, Sharma has held several senior leadership roles across the broadcasting and telecom sectors. She earlier served as Senior Vice President at TEN Sports Network, where she played a key role in the relaunch of the Ten Sports bouquet and helped build its retail distribution network across India. She has also worked with Bharti Airtel as General Manager – Operations for Madhya Pradesh and Chhattisgarh, overseeing marketing, government business and operations. Sharma began her career with Zee Entertainment Enterprises Limited, where she handled sales and distribution for Central India and contributed to the early expansion of pay television distribution and cable network operations in the region.

With extensive experience spanning broadcast distribution, telecom operations and digital media strategy, Sharma’s appointment is expected to further strengthen ONEOTT Broadband’s leadership team as the company looks to expand its footprint in the country’s competitive broadband and connected TV landscape.