Infra.Market has announced the addition of Indian actress Genelia Deshmukh as an esteemed brand ambassador for IVAS.

With her charm and relatability, Genelia will infuse a youthful appeal into the brand, transporting home interiors into a realm of vibrant dreams, the company said.

Her magnetic presence and deep connection with the younger generation will expand the horizons of IVAS, striking a chord with the discerning audience.

Aaditya Sharda, Co-Founder of Infra.Market, in a statement said, “At IVAS, we are striving to revolutionize the world of home interiors, offering innovative solutions that combine functionality with aesthetics. Today, we are thrilled to join forces with the talented Indian actress Genelia Deshmukh. Her remarkable achievements and vibrant personality make her a perfect fit for the brand.”

Deshmukh will enrich the brand identity, embodying its unwavering commitment to delivering excellence and grandeur that aligns perfectly with the aspirations of consumers.

Speaking on the endorsement, Deshmukh said, “Home is a space that reflects a unique personality and style, and I resonate deeply with the futuristic approach of IVAS in revolutionizing home interiors through technology and customised nuances. I am thrilled to join the Infra.Market family and look forward to their vision of bringing dream homes to life.”

IVAS powered by Infra.Market is derived from the Sanskrit word ‘nivas’ (home) and inspires home renovation. It celebrates the emotional journey of home building by bringing together premier offerings in fans, lights, tiles, sanitaryware, bath fittings, designer hardware and even modular kitchen and wardrobes, the press release said.