Fast-growing adtech firm Frodoh has announced a strategic partnership with CloudTV, India’s fastest-growing smart TV OS to accelerate the growth of connected TV advertising in India.

With several years of experience in the connected TV (CTV0 space, Frodoh brings deep expertise in building scalable ad solutions for streaming and smart TV environments. Through this partnership, the company said in a statement will offer CloudTV’s ad inventory and platform capabilities, thus helping brands tap into the rapidly growing audience base consuming content through connected devices.

CloudTV continues to strengthen its position in the connected TV ecosystem with a growing footprint of over 12 million viewers with over 250 TV brands across India. This reach presents a significant opportunity for advertisers to engage with millions of households through premium, measurable and impactful CTV experiences, the statement added.

As the Indian audience landscape continues to fragment across streaming platforms, this partnership aims to help advertisers bridge the gap between traditional TV reach and digital precision. Frodoh’s advanced CTV capabilities, combined with CloudTV’s strong footprint, will enable brands to deliver impactful, data-driven campaigns at scale.

Speaking on the partnership, Russhabh R Thakkar, Founder and CEO of Frodoh said, “This collaboration marks an important step in expanding both our and CloudTV’s presence in India’s connected TV ecosystem. We have seen first-hand how CTV advertising can unify fragmented audiences and bring brands closer to where viewers are most engaged on their smart TVs. Together, we are setting the stage for advertisers to explore new levels of visibility and relevance.”

Abhijeet Rajpurohit, COO & Co-Founder of CloudTV, said, “At CloudTV Ads, our mission is to redefine the Connected TV advertising landscape in India. Partnering with Frodoh amplifies this vision by combining CloudTVs OS ecosystem with their deep understanding of the CTV demand.”