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Dream Sports-owned sports streaming platform FanCode, which boasts of having 100 million users, is looking to double its paid subscriber base in 2024, a top company official said.
“Our user base grew by over 5 times in the last 3 years, and we expect our subscriber base to grow over 2x in 2024 vs. 2023,” said Yannick Colaco, co-founder of FanCode, which received $50 million in funding from Dream Sports in 2021, the Economic Times reported.
In recent times, FanCode has partnered with content aggregators like Prime Video Channels, Airtel XStream, and Watcho to reach new audiences and acquire more paid subscribers.
Launched in April 2019, FanCode’s revenue model is built around subscription revenue. However, it also allows limited targeted advertising, which helps brands connect with premium-paying audiences.
“Our business model is predicated on a strong subscription model that leverages this D2C relationship and is supported with contextual advertising,” Colaco said.
