ET Now Swadesh, India’s leading Hindi business news channel, is set to celebrate its 4th anniversary on October 3, 2025. Over the past four years, the channel has emerged as the fastest-growing Hindi business news platform, championing financial empowerment for viewers and investors while connecting their growth to India’s broader economic success.

Built on the theme ‘Sachchai, Atoot Vishwas aur Sateek Disha Nirdesh’ (Truth, Unwavering Faith, and Precise Guidance), ET NOW Swadesh marks its anniversary with a day-long lineup of high-impact programming. The special segments will feature insights from top market experts, analysts, strategists, fund managers, corporate leaders, C-suite executives, and prominent voices from key industries.

The anniversary programming, themed ‘Swadesh Ke Chaar Saal, Bharosa Beshumaar’, will include engaging segments such as ‘Swadesh Ke Chaar Saal, Aap Banenge Malamaal’ with guests like Nilesh Shah (MD, Kotak MF), Swarup Mohanty (VC & CEO, Mirae Asset Investment), Samir Arora (Founder, Helios Capital, Singapore), Devina Mehra (Chairperson & Chief Investment Strategist, First Global) and Gautam Shah (Founder, Goldilocks Global Research). Other segments include ‘Swadesh Ke Chaar Saal, Bharosemand Diggajon Ke Saath’, featuring Radhika Gupta (MD & CEO, Edelweiss Mutual Fund), Cheenu Gupta (CFA, Fund Manager – Equity, HSBC Mutual Fund), Manish Sonthalia (CIO, Emkay Investment Managers Ltd), Feroze Azeez (Deputy CEO, Anand Rathi Wealth), and Rishi Anand (MD & CEO, Aadhar Housing Finance Ltd.).

Additionally, the day will feature ‘Swadesh Ke Chaar Saal, Charcha NSE Ke Saath’ with Ashish Kumar Chauhan (MD & CEO, NSE), ‘Swadesh Ke Chaar Saal, Charcha BSE Ke Saath’ with Sundararaman Ramamurthy (MD & CEO, BSE), and ‘Swadesh Ke Chaar Saal, SIP Hai Bemisal’ focusing on mutual fund fundamentals with Vishal Kapoor (Vice Chairman, AMFI).

Vineet Jain, Managing Director, The Times Group, extended his congratulations on the occasion, saying, “I congratulate ET NOW Swadesh for completing four remarkable years of financially empowering viewers across India. In this short span, the culture of investment in the country has seen a historic transformation. Demat accounts have surged from 7 crore to 25 crore, with nearly 8 crore new investors joining the markets after 2020.”

He further added, “From saving to wealth creation, ET NOW Swadesh has been a trusted guide—offering accurate, reliable, and timely advice on growing money through the stock market. Its mission has always been to contribute to the prosperity of every Indian household, in step with the nation’s growth. Financial awareness is the foundation of financial empowerment. ET NOW Swadesh is committed to spreading the culture of savings and investments across all sections of society.”

Looking ahead, Vineet Jain remarked, “As ET NOW Swadesh enters its next chapter, its focus is clear—deepening financial inclusion while delivering the sharpest insights, most credible news, and actionable strategies to India’s new generation of investors. सटीक और निष्पक्ष निवेश सलाह. My best wishes to the entire ET NOW Swadesh family—viewers, advertisers, and colleagues alike. I look forward to seeing the channel grow from strength to strength, empowering millions more as India progresses.”

The anniversary coverage will emphasize investment decisions, financial planning, understanding markets, mutual funds, SIPs, and strategies for wealth creation and financial freedom. Since its inception, ET NOW Swadesh has become the preferred Hindi business news channel for viewers seeking financial guidance, delivering exclusive interviews and insights from policymakers, corporate leaders, and industry experts.